CASE STUDY
Schreder Electric
LIGHTFAIR
439%
Qualified Leads Generated
20%
Increase in Website Traffic
$2.1M
Pipeline Value Generated
Our Process
Discovery & Design
Schreder Lighting partnered with Ion Exhibits to create an immersive experience at LightFair, showcasing their products in real-world environments.
Discovery & Design
Schreder Lighting aimed to make a significant impact at LightFair in Philadelphia, PA, by creating an interactive exhibit where clients and prospects could experience their lighting products in real-world environments such as stadiums, tunnels, roadways, and campuses. As part of their effort to strengthen their presence in the North American market, the exhibit needed to combine innovation, engagement, and practicality to showcase both their products and the projects they power.
Fabrication & Quality Control
Ion constructed a unique miniature city within Schreder’s booth, featuring immersive ecosystems that highlighted their lighting products in action.
Fabrication
Ion’s designers and engineers worked closely with Schreder to bring their vision to life by creating a miniature city within their exhibit space. Each ecosystem—stadiums, tunnels, roadways, and campuses—was carefully designed to highlight Schreder’s lighting solutions in their intended environments. The unique layout allowed attendees to interact with both the products and the projects, creating a one-of-a-kind experience. Rigorous planning and execution ensured the exhibit not only looked exceptional but also conveyed Schreder’s expertise in lighting innovation.
Installation & Event Support
Ion delivered seamless installation and on-site support, resulting in a record-breaking exhibit that exceeded Schreder’s expectations.
Installation & Show Support
Ion’s on-site team ensured the miniature city was installed flawlessly, transforming Schreder’s booth into the talk of LightFair. The immersive design drew significant attention, generating a 439% increase in leads compared to the previous year—more than double Schreder’s expectations. Attendees left impressed, discussing Schreder’s innovative lighting solutions long after the event. By standing out from traditional trade show exhibits, Schreder achieved an unforgettable presence in the North American market.
Ready to Transform Your Trade Show Presence like Schreder Electric?
Let’s create an exhibit that drives results and delivers measurable ROI for your business.