CASE STUDY
MISUMI
IMTS
MISUMI Partners with Ion Exhibits to Create an Immersive Experience at IMTS
The Challenge
MISUMI needed an exhibit that would reflect their industry leadership and provide an engaging experience for attendees at IMTS 2022. With their largest booth to date—spanning 40′ x 70’—MISUMI required a partner capable of designing and executing an immersive, multi-functional space that met the diverse needs of their team, stakeholders, and visitors.
The Ion Solution
MISUMI turned to Ion Exhibits to bring their vision to life. Ion Exhibits designed and built a dynamic, inviting space that integrated product showcases, interactive demos, seating areas for collaboration, and engaging elements to captivate attendees.
The Ion Solution:
MISUMI turned to Ion Exhibits to bring their vision to life. Ion Exhibits designed and built a dynamic, inviting space that integrated product showcases, interactive demos, seating areas for collaboration, and engaging elements to captivate attendees. The result was an exhibit that effectively highlighted MISUMI’s vast product offerings while creating an interactive and memorable visitor experience.
Key Features of the MISUMI Booth:
A Giant Book Display: A large-scale replica of MISUMI’s iconic product catalog served as a striking focal point at the entrance, immediately drawing visitors into the space.
Actuator Demo: Positioned beside the book, this demo featured the MISUMI logo in motion, showcasing the precision and functionality of their actuators.
Interactive Can Crusher: Attendees could test a hands-on demo made entirely from MISUMI’s configurable products, offering both engagement and a fun way to experience the brand’s product capabilities.
Customer Engagement Zones: Centrally located tables provided a space for sales representatives and engineers to connect with attendees, discuss solutions, and demonstrate MISUMI’s vast configurability options.
Nevi Technology Showcase: The booth featured a dedicated area for the launch of MISUMI’s new Nevi platform, where live breakout sessions introduced attendees to an innovative 3D model upload tool that provides instant quotes.
Branded Giveaways & Hospitality: Visitors enjoyed exclusive Chicago flag-themed t-shirts and refreshments, reinforcing the brand’s presence and hospitality at the show.
The Ion Advantage
on Exhibits successfully delivered a booth that exceeded MISUMI’s expectations. The exhibit accommodated multiple stakeholder needs, enhanced brand visibility, and facilitated meaningful interactions with attendees.
The Ion Advantage:
Ion Exhibits successfully delivered a booth that exceeded MISUMI’s expectations. The exhibit accommodated multiple stakeholder needs, enhanced brand visibility, and facilitated meaningful interactions with attendees. The cohesive design, strategic layout, and engaging elements made the booth a standout at IMTS 2022, leaving a lasting impression on both MISUMI’s team and event participants.
Conclusion:
MISUMI’s 40′ x 70′ exhibit at IMTS 2022 demonstrated the power of thoughtful design and strategic partnership. With Ion Exhibits’ expertise in creating immersive trade show experiences, MISUMI was able to effectively showcase their products, launch new technology, and engage with attendees in a memorable way. The collaboration resulted in a space that not only met but exceeded expectations, solidifying MISUMI’s presence as an industry leader at the show.
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