CASE STUDY
Good Smile Company
ANIME EXPO
Our Process
Discovery & Design
Good Smile partnered with Ion Exhibits to create an interactive exhibit that guided attendees through their product offerings and brand story.
Discovery & Design
Good Smile aimed to make a significant impact at Anime Expo in New York, NY, by taking prospective buyers on an immersive journey through their exhibit. The goal was to create specific attendee journey paths, showcase multiple experiences along these paths, and provide a comprehensive view of their product portfolio—all within two separate exhibit spaces. Ion collaborated closely with Good Smile to develop a design that would engage attendees and highlight the brand’s unique offerings.
Fabrication & Quality Control
Ion crafted an engaging, multi-station exhibit using custom flooring, interactive displays, and tension fabric graphics to showcase Good Smile’s products.
Fabrication
Ion Exhibits designed a walk-path using custom-cut flooring that guided attendees through a curated journey of Good Smile’s product releases. Each station along the path was distinct, featuring elements like product shelving, touchscreen monitors, and looping demos to capture attention and tell the Good Smile story. To unify the exhibit space, Ion incorporated a massive oval structure made of tension fabric graphics, showcasing Good Smile’s logo and signature branding for a cohesive, professional look.
Installation & Event Support
Ion’s seamless installation and thoughtful design brought Good Smile’s vision to life, leaving a lasting impression on Anime Expo attendees.
Installation & Show Support
Ion’s on-site team ensured that Good Smile’s exhibit was installed flawlessly and ready to impress. The combination of unique interactive stations, custom walk-paths, and bold tension fabric graphics created a dynamic and engaging experience for attendees. The design effectively showcased Good Smile’s product portfolio and reinforced their brand identity, helping the company make a lasting impact at Anime Expo.
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